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Popularité

La popularité est une évaluation communautaire de chaque livre calculée sur une échelle de 0 à 100.

Cette évaluation repose sur une agrégation de diverses quantités qui reflètent la vie de chaque livre au sein de la communauté des lecteurs. Cette vie s'exprime en fréquence de lecture, nombre d'étagères publiques et privées dans lesquelles le livre est présent.

Un calcul 'propriétaire' mélangeant ces quantités restitue sous la forme synthétique d'un score l'aura collective du livre.

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This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field.

Strategic Management

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This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. New edition of a highly popular introduction to strategic management. Provides a clear framework for understanding the issues in corporate strategy, sup

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Author(s): Dobson, Paul • Starkey, Kenneth • Richards, John

Publisher: Blackwell Publishing

Pub. Date: 2004

pages: 259

Language: lang_en

ISBN: 978-1-4051-1181-2

Edition: 2

This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. New edition of a highly popular introduction to strategic management. Provides a clear framework for understanding the issues in corporate strategy, sup

This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field.

  • New edition of a highly popular introduction to strategic management.
  • Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples.
  • Revised to take account of the latest development in the field.
  • Now features twelve new cases.
  • Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy'.
  • Includes a new concluding chapter looking at present and future issues in strategic management.
  • Continues to combine the latest management concepts with and emphasis on current business applications and implementation.

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